Privacy Policy

This Privacy Policy explains how Coverage Guidance (converageguidance.com) collects, uses, discloses, and safeguards your personal information when you interact with our website and services.

Last updated: July 19, 2023
Effective date: July 19, 2023

What Is Personal Information?

Personal information is any information that can reasonably identify you as an individual, by itself or when combined with other data. The specific personal information that we collect, use, disclose, and sell depends on our relationship or interaction with you. This information may be collected when you use our website at converageguidance.com, request our products or services, or otherwise communicate with us.

Personal Information We Collect Online

We collect personal information from a variety of sources, including information you provide directly, automatically through cookies and similar technologies, from public sources, and from partners or service providers. When you submit information through forms on our website, you may be asked for details such as your name, email address, telephone number, Medicare status and eligibility, enrollment goals, and other health-related preferences. If you proceed with a consultation, we or our partners may request additional information such as your date of birth, mailing address, and other information relevant to your desired healthcare outcome.

We also collect information about the devices you use to access the site, including browser type, IP address, operating system, and the domain name of your internet service provider. This information helps us improve the design, content, and performance of our services. We use cookies and similar technologies to enhance your experience, store preferences, track trends, and deliver more relevant advertising across the devices you use. We currently do not respond to Do Not Track signals from browsers.

Use of Personal Information

We use the personal information you provide to personalize your experience, deliver requested services, respond to inquiries, and provide customer support. This may include contacting you, either directly or through trusted partners, to discuss your Medicare options or related services. We may combine information gathered from you with information from other sources to maintain and analyze our service offerings, improve user experiences, and support internal business operations.

We may transfer or sell aggregate data that describes the demographics, usage patterns, or other characteristics of our users in a way that does not reveal individual identities. If we maintain personal information in a deidentified form, we will not attempt to reidentify it except to confirm that our deidentification processes meet legal requirements.

Disclosure of Personal Information

We may disclose personal information to affiliates, service providers, and business partners who assist us in operating our website, providing services, conducting surveys, or processing transactions. We may share information in response to legal requests, to establish or defend legal claims, to investigate suspicious activity, or when required to protect the safety or rights of individuals. If our company or assets are acquired, your information may be transferred as part of that transaction.

Some of our websites allow you to post reviews, comments, or other user-generated content. Any information you submit in these public forums may be read, collected, or used by others. We may also share information with third-party partners when you participate in joint promotions, and their use of your information will be governed by their own privacy policies. We will disclose your information to other parties when we have your consent or when you direct us to do so.

External Parties

This Policy describes our own privacy practices and does not extend to third parties that we do not own or control. Other organizations may have privacy statements that differ from ours, and we encourage you to review the privacy policies and terms of service of any third-party feature, platform, or provider you interact with. We are not responsible for the privacy practices of other companies such as social media platforms, device manufacturers, wireless carriers, or operating system providers. Any personal information you disclose directly to these organizations will be subject to their policies.

We collect personal information in order to manage transactions, comply with legal obligations, and provide services. We do not collect, use, or disclose personal information for purposes other than those identified in this Policy or as permitted by law. We do not sell or share sensitive personal information for cross-context behavioral advertising.

Third-Party Websites

Our site may contain links to third-party websites, including providers that assist us with certain services. If you visit or transact with these websites, you may be asked to provide additional information such as payment details. We do not control the privacy practices of third-party websites and are not responsible for the content or policies of such sites. We recommend that you review the privacy policies of any website you visit.

Additional Information for California Residents

In the past 12 months, we have collected and disclosed the categories of personal information listed below. We share this information with various types of recipients for business purposes and, where applicable, for cross-context behavioral advertising.

Category of Personal Information Recipients (Business Purpose) Recipients (Cross-Context Behavioral Advertising)
Identifiers Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks
Health-related information Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks
Protected classification characteristics Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks
Commercial information Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks
Biometric information Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks
Internet or other electronic network activity Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks
Geolocation data Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks
Audio, electronic, visual, thermal, olfactory, or similar information Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks
Professional or employment-related information Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks
Inferences drawn from other personal information Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks
Additional categories described in California Customer Records statute (Cal. Civ. Code § 1798.80(e)) Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks Affiliates or subsidiaries; business partners; data analytics providers; data brokers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations, including auditors and law firms; social networks; advertising networks

California Sensitive Information Disclosure: We collect sensitive personal information such as health information (including current plan details and desired benefits) and biometric identifiers used to recognize individuals by unique physical characteristics.

Your Choices

Depending on your jurisdiction, you may have the right to request access to, correction of, or deletion of your personal information. You may request that we disclose the categories and specific pieces of personal information we have collected, and you may obtain your data in a portable format where legally required. If you exercise these rights, we may need to retain certain information for legal, accounting, or business purposes, or to complete transactions you have requested.

You may opt out of the sale or sharing of personal information, object to certain uses of your data, or unsubscribe from promotional communications by following the instructions in the communications or by emailing us. You may also text “STOP” to cancel promotional text messages. To exercise your privacy rights, submit our request form or call us at (720) 307-1777. You may designate an authorized agent to submit requests on your behalf, provided the agent supplies documentation of their authority.

We do not discriminate against individuals for exercising their privacy rights. If you disagree with how we handled a request, you may appeal by contacting us with the subject line “Appeal.”

Protecting Your Information

We implement reasonable and appropriate safeguards to protect personal information. However, no system or transmission over the internet can be guaranteed to be completely secure. If we become aware of a security incident that affects your personal information, we will notify you and any applicable regulatory agencies in accordance with legal requirements.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, including satisfying legal, accounting, or reporting obligations. We determine retention periods based on the amount, nature, and sensitivity of the information, the purpose for which it was collected, and applicable legal requirements.

Children

Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information. We encourage parents and guardians to monitor and participate in their children’s online activities.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or the law. The “Last updated” date at the top of this page indicates the most recent revisions. We encourage you to review this Policy periodically to stay informed about our privacy practices.

Contact Us

If you have questions about this Privacy Policy, need assistance exercising your privacy rights, or require this Policy in an alternate format, please contact us at support@converageguidance.com.